Collaborations

Our in-house team delivers end-to-end campaigns that result in positive ROI

Whether it is a one-time product launch or a multiyear activation, we make sure the campaign breaks through and builds brand affinity with women and diverse gamers.

If you believe gaming is for everyone ↓

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On-set live production for the E.L.F. x Loserfruit Berry Hot Drop campaign

Loserfruit Berry Hot Drop for E.L.F. Cosmetics

360 campaign connecting cosmetics and gaming with the E.L.F. x Loserfruit Berry Hot Drop Vault — a makeup collaboration with one of Fortnite's biggest creators.

Set DesignLive ProductionSocial CampaignCreator IRL Event
Xbox Game Pass stage activation at the CECC Finals

CECC Finals for Xbox

We teamed up with Xbox and Esports U to make collegiate esports history by sending the first all-women's Valorant team to the Collegiate Esports Commissioner's Cup (CECC), the biggest collegiate event in North America.

Tournament SeriesSocial CampaignIRL Event Activation
The Mindful Gaming Mixer event with Excedrin

#GameOverForHeadaches for Excedrin

Helping gamers understand the importance of prioritizing their head health, by using Excedrin's 6-Step Mindful Gaming Routine to avoid migraine triggers while gaming.

IRL EventTournament SeriesSponsored Creator StreamsROS Ads
Cast This casters on the Xbox Game Pass desk

Cast This for Xbox & E.L.F. Cosmetics

Helping the next generation of esports casters discover what it takes to rise to the top. Using a TikTok challenge to find our candidates, we trained two aspiring casters with in-person mentors before making their debut on the main stage.

Docu SeriesIRL BootcampBrand ExpertsSocial Campaign
Attendees gathering at a Paidia Mixer Series IRL event

The Mixer Series Formula for Various Partners

Xbox, Excedrin, Alesse, Deloitte — to name a few of the brands who have taken over our monthly IRL event that encourages gamers to connect, learn, and play with like-minded gamers in their local community.

Event ManagementPanel ProductionTalentSocial

Right brands + right creators + right channels = results

Let's build something together

From a single product launch to a multiyear activation, our in-house team takes campaigns from concept to live production — and into the communities that matter.

Get in touch